NEW Products, restocks & brands!!
Maxel Hybrid HY25 Silver/Light Grey
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$620.00
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$620.00
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Colour: Silver/Light Gray Handed: Right HandBearings: 7 + 1Gear Ratio: 5:1Line Capacity: 30lb/440ydsFull Drag: 28lbLine Retrieve Per Crank: 76cmReel Weight: 360gHandle Total Length: 9.5cm
Maxel Hyb...
Maxel Rage PRO35H Black/Light Grey
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$1,070.00
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$1,070.00
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Colour: Black/Light Gray Handed: Right HandBearings: 9 + 2Gear Ratio: 5.8:1Line Capacity: PE3/400mFull Drag: 14kgLine Retrieve Per Crank: 103cmReel Weight: 465gHandle Total Length: 118.5mm
Super na...
Maxel Armory 35 (Matt Black Limited)
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$995.00
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$995.00
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Colour: Matt Black Edition (Limited)Handed: Right HandBearings: 13 + 2Gear Ratio: 6.2:1Line Capacity: PE3/3400mStrike Drag: 14kgFull Drag: 13kgLine Retrieve Per Crank: 107cmReel Weight: 545gHandle ...
Maxel F40C Black/Light Grey
Regular price
$870.00
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$870.00
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Colour: Black/Light Gray Handed: Right HandBearings: 9 + 2Gear Ratio: 5.0:1Line Capacity: PE3/400mFull Drag: 11kgLine Retrieve Per Crank: 85cmReel Weight: 493gHandle Total Length: 108.5mm
Maxel mak...
Little Jack Zeigos 55mm
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$30.99
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$30.99
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The Little Jack Zeigos is an incredibly realistic looking vibe. If you are looking for hard body lures that look like the bait your target fish eat then this is it. Featuring a hard body with soft ...
Little Jack Metal Adict Type 02 Reborn 30g
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$22.99
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$22.99
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A compact update to the proven 02 jig, now fitted with an appeal blade for added flash and vibration. Versatile and effective across a wide range of species, this 72mm, 30g sinking metal comes full...
Little Jack Metal Adict Type 02 Reborn 60g
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$24.99
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$24.99
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A refined evolution of the proven 02 jig, now with an added appeal blade for extra flash and vibration. Deadly across a wide range of species, this 80mm, 40g sinking metal is ready to fish straight...
Little Jack Metal Adict Type 02 Reborn 40g
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$23.99
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$23.99
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A refined evolution of the proven 02 jig, now with an added appeal blade for extra flash and vibration. Deadly across a wide range of species, this 80mm, 40g sinking metal is ready to fish straight...
HMKL Alive Bait 65mm Suspending
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$49.99
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$49.99
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The ALIVE BAIT 65 SP is a 3-linked lipless jointed minnow with a body size of 65mm (excluding the tail) and a suspending design that attracts targets with a natural movement. It naturally lures fis...
HMKL Alive Bait 85mm Floating
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$49.99
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$49.99
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The ALIVE BAIT 85 F is a floating model that has been added to the ALIVE BAIT 85 series lineup. As a top water bait, it draws targets to the surface with pauses, twitches and quick pulls, and its c...
HMKL Alive Bait 85mm Sinking
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$49.99
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$49.99
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The ALIVE BAIT 85 S is a sinking model newly added to the ALIVE BAIT 85 series lineup. It allows you to appeal closer to the swimming depth of your target when fishing in situations where the range...
HMKL Alive Bait 85mm Suspending
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$49.99
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$49.99
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The ALIVE BAIT 85 SP is a 3-linked lipless jointed minnow with a body size of 85mm (excluding the tail) and a suspending design that attracts targets with a natural movement. It naturally lures fis...
Gamakatsu O’Shaughnessy Hooks
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from $10.50
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from $10.50
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A heavy duty hook with straight point and shank length greatly favoured in southern states for surf fishing for salmon and tailor. Popular in larger sizes for large cut baits, and in smaller sizes ...
Penetrator Double Assist Hooks
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from $21.99
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from $21.99
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The Penetrator double assists are tunes to perfection. These HD assists have been through the paces from the boys at Deep Penetration for past 12 months until they had a product they were happy wit...
Wise Angler Beak Hook - Extra Long Point Fluro Green
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from $10.99
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Beak Hook – Extra Long Point / Fluoro Green | Durable, High-Performance Fishing Hook
The Wise Angler Beak Hook – Extra Long Point / Fluoro Green is a go-to choice for anglers who demand precision, ...
Wise Angler Beak Hook - Extra Long Point Luminous Green
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from $10.99
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from $10.99
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Discover the Benefits of the Beak Hook
Experience the Wise Angler's Beak Hook, which has a uniquely long point for quick and secure hook-ups. High-carbon steel with a bright green paint provides ad...
Wise Angler Beak Hook - Extra Long Point Pink
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Beak Hook – Extra Long Point / Pink | High-Performance Bait Fishing Hook
The Wise Angler Beak Hook – Extra Long Point / Pink is engineered for serious bait fishers looking to maximize strike-to-hoo...
Wise Angler Light Circle Hook
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from $9.49
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from $9.49
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Understanding the Benefits of Light Circle Hook
The Light Circle Hook is the ideal choice for reef fishing. Crafted with high-carbon steel and a premium marine grade, this sustainable fishing hook ...
Wise Angler Demon Circle Hook
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from $10.99
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from $10.99
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Discover the Benefits of the Demon Circle Hook
The Demon Circle Hook ensures effective catch and release fishing with its heavy circle hook designed to hook the fish in the corner of their mouth. C...
Wise Angler Live Bait Hook
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from $10.99
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from $10.99
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Enhance Your Fishing Experience with Live Bait Hooks
Experience the ultimate in fishing success with Wise Angler Live Bait Hooks. Our improved design and sharper needle point are approved and teste...
Wise Angler Octopus Hook
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from $8.49
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from $8.49
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Understanding the Benefits of an Octopus Hook
Octopus Hook is the perfect choice for surfcasting or estuary fishing. Constructed from high carbon steel with a premium marine grade finish, it's desi...
Wise Angler Barrel Brass Weight Rolling Swivel (10g)
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$14.49
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$14.49
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Quantity: 5pcs per packWeight: 10g eachSize: 3
Simplicity. Committed to Sustainability.
The Wise Angler Barrel Brass Weight Rolling Swivel is your go-to solution for streamlined, tangle-free rig se...
Wise Angler Coast Lock Snap Rolling Swivel
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from $9.49
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from $9.49
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Explore the Benefits of Coast Lock Snap Rolling Swivel
The Coast Lock Snap Rolling Swivel combines premium brass construction with a stainless steel snap for the ultimate in marine-grade strength a...
Wise Angler Impressed Rolling Swivel
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The Rolling Swivel Every Angler Needs
The Impressed Rolling Swivel is a must-have for any angler. With its strong connection and ability to avoid tangled lines, this swivel has been designed to hel...
Spinwright 1oz Swim Jig x IRUKANJI 7”
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$34.99
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$34.99
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The BEAST range was designed because we recognised a gap in the market for a ultimate big fish lure that used the highest quality components and was built to hold up to the biggest and angriest of ...
Spinwright 1oz Swim Jig x IRUKANJI 9”
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$39.99
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$39.99
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The BEAST range was designed because we recognised a gap in the market for a ultimate big fish lure that used the highest quality components and was built to hold up to the biggest and angriest of ...
Spinwright 1/2oz Swim Jig x IRUKANJI 9”
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$39.99
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$39.99
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The BEAST range was designed because we recognised a gap in the market for a ultimate big fish lure that used the highest quality components and was built to hold up to the biggest and angriest of ...
Spinwright 1/2oz Swim Jig x IRUKANJI 5”
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$17.99
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$17.99
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*Single jig head hook only (treble not included), images for colour purposes only
The BEAST range was designed because we recognised a gap in the market for a ultimate big fish lure that used the h...
Spinwright 1/2oz Swim Jig x IRUKANJI 7”
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$34.99
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$34.99
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The BEAST range was designed because we recognised a gap in the market for a ultimate big fish lure that used the highest quality components and was built to hold up to the biggest and angriest of ...
Spinwright 1oz Swim Jig x IRUKANJI 11”
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$54.99
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$54.99
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*All lures in this range come rigged with the New Spinwright under-head double treble rigging method (differs to photos, refer 7" and 9" photos for new jig head attachment method)
The BEAST range w...
Spinwright 1oz Spinnerbait x IRUKANJI 9”
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$54.99
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$54.99
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The BEAST range was designed because we recognised a gap in the market for a ultimate big fish lure that used the highest quality components and was built to hold up to the biggest and angriest of ...
Spinwright 1oz Twinspin x IRUKANJI 7”
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$49.99
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$49.99
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The BEAST range was designed because we recognised a gap in the market for a ultimate big fish lure that used the highest quality components and was built to hold up to the biggest and angriest of ...
Spinwright 1oz Spinnerbait x IRUKANJI 7”
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$44.99
Sale price
$44.99
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The BEAST range was designed because we recognised a gap in the market for a ultimate big fish lure that used the highest quality components and was built to hold up to the biggest and angriest of ...
Spinwright 5/8oz Double Colorado Spinnerbaits Rigged 4"
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$21.99
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$21.99
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This compact Spinnerbait is designed with a heavy duty frame that is perfectly suited to our Aussie icon, the Murray Cod, while also being suited for many other species such as Golden Perch.
Built ...
Spinwright 3/8oz Tandem Spinnerbaits
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$15.99
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$15.99
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This smaller profile Spinnerbait is designed with a smaller frame that is perfectly suited to Australian Bass, Golden Perch and Redfin, while also being suited for many other species.
Built on a X3...
Spinwright 1/2oz Single Willow Spinnerbaits
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$17.99
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$17.99
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This compact spinnerbait is designed with a heavy duty frame that is perfectly suited to our Aussie icon, the Murray Cod, while also being suited for many other species such as Golden Perch.
Built ...
Spinwright 1oz Single Willow Spinnerbaits Rigged 6"
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$25.99
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$25.99
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This LARGE Spinnerbait is designed with a heavy duty frame that is perfectly suited to our Aussie icon, the Murray Cod. Built on a X3 spinnerbait hook for incredible strength and long lasting perfo...
Spinwright 1/4oz Double Colorado Spinnerbaits
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$15.99
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$15.99
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This smaller profile Spinnerbait is designed with a smaller frame that is perfectly suited to Australian Bass, Golden Perch and Redfin, while also being suited for many other species.
Built on a X3...
🌶 Hot Products 🌶
Pursuit Tackle Twitch It 4.5"
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$14.95
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$14.95
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Each soft plastic (1 per pack) comes pre-rigged with a keel weighted weedless hook.
These innovative weedless lures have a segmented tail held together by Kevlar mesh to give them their excellent ...
Pursuit Tackle Twitch It 5.5"
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$17.95
Sale price
$17.95
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Each soft plastic (1 per pack) comes pre-rigged with a keel weighted weedless hook.
These innovative weedless lures have a segmented tail held together by Kevlar mesh to give them their excellent ...
Taco Tackle - Casting Trace
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from $18.99
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from $18.99
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Taco Tackle Casting Trace
Quantity: 2pcs per pack
Elevate your topwater fishing game with Taco Tackle’s expertly crafted 300mm long Casting Traces, made in Japan. Designed to withstand the challeng...
Atomic Seekerz Standard Wire Jig Heads
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from $7.99
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from $7.99
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Quantity: 6pcs per pack
Atomic Seekerz Standard Wire jig heads have been purposefully designed to be used in a multitude of ways. Utilising ultra sharp and strong Gamakatsu hooks, the Atomic Seeker...
Pursuit Tackle Twitch It 3"
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$11.95
Sale price
$11.95
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/per
Each soft plastic (1 per pack) comes pre-rigged with a keel weighted weedless hook.
These innovative weedless lures have a segmented tail held together by Kevlar mesh to give them their excellent ...
Varivas Ocean Record Shock Leader 50m
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from $21.99
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from $21.99
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Excellent, all-purpose nylon shock leader
Extra strong for bringing in record-breaking game fish
Optimal stiffness does not interfere with lure action
Available in a wide range of pound (lb) sizes...
6th Sense - Divine Swimbait 2.7
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$10.99
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$10.99
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The smallest of the Divine Swimbait series, the 2.7 series have the same design with tighter and faster swimming action. This series is best for when 'matching the hatch' is extremely important. Wh...
6th Sense - Panorama 6.5
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$14.99
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$14.99
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/per
Length: 6.5"2 pieces per pack
The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and uni...
Irukandji Sicario DTF 175
Regular price
$19.50
Sale price
$19.50
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/per
Based on the cult favourite Sicario template, these lures come pre-rigged with the highest quality terminal tackle, ready to fish direct from the box.
Using BKK Viper41 4x Trebles, and BKK HD split...
Irukandji Sicario 225mm / 9"
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$14.95
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$14.95
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SICARIO 225mm / 9"
Irukandji's signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds.
The XL 225mm / 9" size is for specimen hu...
Pursuit Tackle Twitch It 6.5"
Regular price
$19.95
Sale price
$19.95
Regular price
Unit price
/per
Each soft plastic (1 per pack) comes pre-rigged with a keel weighted weedless hook.
These innovative weedless lures have a segmented tail held together by Kevlar mesh to give them their excellent ...
6th Sense - Panorama 5.0
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$15.99
Sale price
$15.99
Regular price
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/per
Length: 5"3 pieces per pack
The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and unive...
Irukandji Megaprawn 100mm
Regular price
$17.50
Sale price
$17.50
Regular price
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/per
We're excited to offer Irukandji's latest soft bait, a hyper-realistic prawn imitation, available in five different sizes (80mm, 100mm, 130mm, 165mm and 200mm) which has been designed with versatil...
NT Power Swivel BP (Black - Bulk Pack)
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$5.99
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$5.99
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/per
The NT Power Swivel range possesses both high quality and big strength, available sizes range from 1 to 7 (refer table for strength and quantity per pack).Same NT power swivels but greater quantity...
Irukandji Sicario DTF 150 (6")
Regular price
$18.50
Sale price
$18.50
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/per
Based on the cult favourite Sicario template, these lures come pre-rigged with the highest quality terminal tackle, ready to fish direct from the box.
Using BKK Viper41 4x Trebles, and BKK HD split...
Gamakatsu Octopus Circle
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from $8.95
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from $8.95
Regular price
$0.00
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/per
This offset circle design is the perfect deepwater bottom fishing hook with paternoster dropper-style rigs or normal boat fishing with cut baits. When using this hook, anglers do not strike on the ...
Irukandji Sicario DTF 125 (5")
Regular price
$15.50
Sale price
$15.50
Regular price
Unit price
/per
Based on the cult favourite Sicario template, these lures come pre-rigged with the highest quality terminal tackle, ready to fish direct from the box.
Using BKK Viper41 4x Trebles, and BKK HD split...
Irukandji Megaprawn 130mm
Regular price
$19.50
Sale price
$19.50
Regular price
Unit price
/per
We're excited to offer Irukandji's latest soft bait, a hyper-realistic prawn imitation, available in five different sizes (80mm, 100mm, 130mm, 165mm and 200mm) which has been designed with versatil...
6th Sense - Keel Weighted Hook
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from $9.99
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from $9.99
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Quantity: 3 per pack
Perfect for various applications incl the Sweep, Panorama and various other soft baits/plastics.
The 6th Sense Keel Weighted Hooks are perfect for our Divine Swimbaits as well ...
Hayabusa Whiting Rigs Twin Packs
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$9.99
Sale price
$9.99
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/per
Hook Sizes: #4, #3 and #2Quantity: 2 Rigs per pack
Paternoster style, with two hooks per rig
Japanese hooks, Japanese fluorocarbon line.
Comes in a range of colors
Great catching rate for King Geor...
Irukandji Osprey Harness
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from $16.95
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from $16.95
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Osprey Wire Harness
Introducing the Osprey Wire Harness - the ultimate trophy angler's companion. Crafted with precision and built to withstand the challenge of the toughest predatory fish on t...
NLBN 5" K-Tails
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$16.99
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$16.99
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/per
Quantity: 3pcs per packWeight: 0.85ozRecommended Rigging: 5/0
Back in 2021, we challenged the popular opinion regarding "what is a swimbait". We sought out a lure effective in both salt and fresh w...
Irukandji Megaprawn 165mm
Regular price
$23.50
Sale price
$23.50
Regular price
Unit price
/per
We're excited to offer Irukandji's latest soft bait, a hyper-realistic prawn imitation, available in five different sizes (80mm, 100mm, 130mm, 165mm and 200mm) which has been designed with versatil...
Irukandji Sicario 175mm / 7"
Regular price
$21.95
Sale price
$21.95
Regular price
Unit price
/per
SICARIO 175mm / 7"
Irukandji's signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackle destroying predatory ...
NT Power Swivel (Black)
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$2.99
Sale price
$2.99
Regular price
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/per
The NT Power Swivel range possesses both high quality and big strength, available sizes range from 1 to 7 (refer table for strength and quantity per pack).
Varivas Nylon Shock Leader 50m
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from $18.99
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from $18.99
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/per
Premium Nylon shock leader available in a comprehensive range of sizes for all game fishing applications.
Optimum balance of tensile strength and superb knot-strength for perfect cast control.
VAR...
6th Sense - Sweep
Regular price
$22.99
Sale price
$22.99
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/per
The Sweep is a 6-inch weedless soft plastic swimbait with undoubted durability and quality. The subtle ‘sweeping’ action of the tail demonstrates a realistic bait fish and the pectoral fins are int...
Malosi Marksman 10g
Regular price
$8.99
Sale price
$8.99
Regular price
$0.00
Unit price
/per
Type | Casting MetalWeight | 10gSize | 59mmTensile Strength | 26kgMaterial | Zinc AlloyHooks | BKK #6 Treble 6066-4X
The Marksman’s superior cast distance, ease of use, and versatility make this...
6th Sense - Panorama 3.5
Regular price
$17.99
Sale price
$17.99
Regular price
Unit price
/per
Length: 3.5"6 pieces per pack
The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and uni...
NLBN 3" Paddle Tail
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from $13.99
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from $13.99
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/per
Quantity: 5pcs per pack
0.23ounces
Everything you love about our 5" baits, in a 3" size:
Hand poured 1 at a time for realistic color blends.
High-end pigments and realistic color profiles.
Tight t...
6th Sense - Party Minnow
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$11.99
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$11.99
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/per
Length: 3.0”Quantity: 8pcs per pack
Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup...
Malosi Minion 65F
Regular price
$24.99
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$24.99
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/per
Type | Shallow MinnowSize | 65mmDepth | Less than 1mWeight | 5g±Hooks | BKK 6066-3X #12The Minion is precisely balanced to deliver a highly responsive, extra enticing presentation, with a range dif...
Irukandji Sicario DTF 100
Regular price
$14.50
Sale price
$14.50
Regular price
Unit price
/per
Based on the cult favourite Sicario template, these lures come pre-rigged with the highest quality terminal tackle, ready to fish direct from the box.
Using BKK Viper41 4x Trebles, and BKK HD split...
Malosi Marksman 20g
Regular price
$10.99
Sale price
$10.99
Regular price
Unit price
/per
Type | Casting MetalWeight | 20gSize | 74mmTensile Strength | 45kgMaterial | Zinc AlloyHooks | BKK #4 Treble 6066-5X
The Marksman’s superior cast distance, ease of use, and versatility make this...
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Seaguar Fluoro Shock Leader
Regular price
from $12.99
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from $12.99
Regular price
$13.99
Unit price
/per
An economy-grade FC designed as a leader for lure fishing. A single-layer structure that’s soft for easy tying of knots. It’s a higher stretch line available in breaking strains from 8lb through to...

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Saltwater
- From topwater casting to complete saltwater trolling spreads.


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Freshwater
- From casting swimbaits at snags to throwing micro's in high country streams.
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Location
Our store
4/16 Sykes Place
Ocean Grove
Victoria, Australia 3226
Thurs-Mon, 9am - 5pm

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